Get In Touch
l8/99 Elizabeth St, Sydney, NSW, 2000,
Ph: +61 2 8078 6933
All Enquiries
Who We Are

We're a solution-agnostic marketing consulting firm, with a backbone in research, CX and analytics.


We get involved when you're stuck.


Marketing, Agency &
Digital Auditing

Conduct a 360 audit of your media, marketing, digital platforms and agencies to identify a 3rd party view of;

  • Opportunities for growth, retention or cost savings,
  • Risks, issues and vulnerabilities,
  • Process and operating rhythm improvement

We’ll perform the audit and develop a report with prioritised recommendations for you, or us to implement.


Digital Business & Marketing Strategy

Tzu & Co. uniquely specialises in advisory, analysis, planning and management of marketing and digital business (any element of a business that touches or uses technology to operate, promote or sell their product or service).  Our typical services are:

  • Brand architecture and positioning strategy development
  • GTM/Market segmentation and targeting strategy
  • Developing digital acquisition plans
  • Developing loyalty and retention plans
  • Identifying and solving digital product gaps
  • Introducing new internal and external processes to support initiatives

Analytics & Attribution

We understand what a marketer needs to know in order to make better investment decisions or to demonstrate value back to the business.

Using your existing analytics & technology stack or developing a new  bespoke customer data view, we assist our clients in gaining visibility over:

  • Your customer behaviour
  • Attributing marketing activity to a customer and their value,
  • ROI and ROAS

Market Research and CX

The true value of modern marketing intelligence is found not only in the technology advancements of collecting and disseminating data – although that alone does provide value –   but, in the extraction and interpretation of that data into practical and executable insights that give you a competitive advantage. Moving beyond knowing your customers, to understanding them is the key unlock. We believe Tzu is uniquely positioned to do this; leveraging cutting-edge research technology, and combining world-class market research skills, with proven marketing strategy – we close the loop.

Market Research Specialists

Company Partners of The Research Society

Tzu and Co. are company partners of ‘The Research Society’ which abides by code of ethics and professional standards.

CDP Specialists

Segment Certified Partner

To support the needs of our clients in helping them make sense of the chaos within their customer data, Tzu & Co. have become one of the few Australian Certified Segment partners.

With Segment, we’re able to help our clients achieve a single view of their customers and comply with privacy and GDPR.


Our Toolbox

Since 2013

We've worked with some incredible businesses.

Let’s Collaborate

Ready to
work with us?